Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. What about customer retention, loyalty and advocacy?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Convince & Convert

APRIL 6, 2015

The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. I’m assuming those brands have your loyalty. Continue the conversation on our Facebook or Google+ pages. Quick—pull out your phone.

Engagement 60

Engagement Tips Notification Mobile 60

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. This can feed into better brand recognition, which spurs loyalty and preference: Image credit: Blog Engage.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by MediaPost.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

AUGUST 5, 2013

What are the best days and times for Facebook updates? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. B2b vendors?

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Whether B2B or B2C, customers are buying based on what they need. However, awareness is important.

Social Media 120

Social Media Strategy Mobile Consultant 120