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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Alterian SM2 Freemium. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Alterian SM2. Share this on Facebook. Share this on LinkedIn. Budget: $0 (I have no budget, I need something free!).

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Social Media Success Starts with Listening

Webbiquity SMM

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook. Tweet This!

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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Each can be drilled into and examined in detail.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. And yes, she really knows LinkedIn. Connie Bensen. and never boring. Katie Rosman.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 8) Take some time to learn the lingo of social media.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. website traffic, searches for brand terms) and engagement (Facebook likes, blog comments, retweets, etc.).