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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc.

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State of Social Media in the USA

Jeff Esposito

70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). 62.14% of Twitter users are in the US ( Sysomos ). Location Based Networks.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Check ( Facebook Lite ).