Pam Moore

JUNE 21, 2019

It's similar to the concept of the Facebook page pushers of a few years ago who were bashing “strategy” telling customers all you need to do is tweet and get a Facebook page for $1k with a side of a website that tweets for another $2k. Findable – If your target audience can't find it, it's all for nothin'!

Content 113

Content Marketing Loyalty Findability 113

Twist Image

OCTOBER 14, 2011

In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. Yes, a TV show that you can run an ad on is similar to a Facebook page where you can run an ad on. How do we build loyalty? How do we open up our brand to make the things we sell more shareable and more findable?

Findability 107

Findability Marketing Loyalty ROI 107

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? You want loyalty? Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. The Real Secret To The ROI Of Social Media by Social Media Today. What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JUNE 14, 2011

Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • It’s not enough just to produce great content, it has to be made “findable.&#. Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations.

B2B 164

B2B Sentiment SEO Klout 164