Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. Community If people are paying attention, and connecting with one another around your content, you have attained success.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 1, 2010

RT @jaybaer: Get Your Social Media Story Straight [link] [link] Opinion@Large Great marketing lesson here. Also, I'll reemphasize that the whole point of this exercise was that I really, really loved their outdoor ad. And unfair. That's the post I started to write.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull. Should be interesting to see.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull. Should be interesting to see.

Facebook 167

Facebook Consultant Social Media Sites 167