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Social Media Success Starts with Listening

Webbiquity SMM

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. For example, your company may be mentioned in a tweet or status update that’s something like “Had lunch with my friend from XYZ corp yesterday.&# Retweet them. Tweet This!

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on LinkedIn. Tweet This!

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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Create content in a variety of formats and place it on shareable sites so that it’s easy to find. Each can be drilled into and examined in detail. Influencer identification.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Historical data seemed more robust as well.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Greg Jarboe lists nine helpful rules for video marketing, such as “Rule 1: YouTube marketing is the new video marketing…YouTube gets more than 86 percent of visits to 77 video sites in this country.&# (Hulu, at #2, gets less than 4% of visits.) percent of viewers discovered videos by going to a video site (i.e.,

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

It’s important to understand whether you want your contend displayed on other sites and how it can hurt your traffic if you don’t enable it. Social Bookmarking Sites (Digg, Delicious, Technorati, etc.) Add a social sharing tool to your site. 40) There is a bug in YouTube regarding video titles.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., results for a company.com site, Canadian results for a company.ca site) is helpful. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. Competition.

Software 140