Convince & Convert

APRIL 6, 2015

The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. I’m assuming those brands have your loyalty. For example, try sending a push notification 10 minutes before your keynote starts, and remind attendees that seats will fill fast!

Engagement 60

Engagement Tips Notification Mobile 60

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. Social tactics are not meaningful sales drivers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Convince & Convert

AUGUST 19, 2016

Identify for each one of your product lines or service lines the personas that might be involved, and that dialog that’s going to lead to a good customer and good customer loyalty. So there are all kinds of examples now of sort of, again, that traditional dialog has changed. Anthony: I’ve got an example of one.

Engagement 60

Engagement Questions Organization Process 60

Webbiquity SMM

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 217

Statistics Social Media B2B SEO 217

Webbiquity SMM

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content.

Brands 206

Brands SEO Press Release Engineering 206

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Example: How many customers love iPhone applications?

Social Media 120

Social Media Strategy Mobile Consultant 120