Remove Examples Remove Groups Remove Message Boards Remove Microblogging
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Book Review: Social Media Marketing

Webbiquity SMM

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&#

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example.

Brands 133
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I was a Facebook purist in its former form and I liked having access to select group of exclusive folks knowing that these were trusted people and that only certain groups of individuals were allowed to have access. It’s a bit like group therapy. Yup, it’s true. It felt good to be exclusive.

Facebook 277