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Book Review: Social Media Marketing

Webbiquity SMM

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&#

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. And those who see that the big loser is the message board’s credibility, and by extention, other board’s credibility, also.

Brands 133
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Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity SMM

“Dying” may be too strong a word, but the microblogging social network is clearly struggling. Furthermore, LinkedIn groups are challenging because each moderator sets his/her own rules (is posting a link to relevant blog post viewed as helpful, or spam?), Is Twitter dying?

Twitter 186
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I was a Facebook purist in its former form and I liked having access to select group of exclusive folks knowing that these were trusted people and that only certain groups of individuals were allowed to have access. It’s a bit like group therapy. Yup, it’s true. It felt good to be exclusive.

Facebook 277