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| | CITIZEN MARKETER 2.1
JUNE 23, 2010 Citizen Marketer 2.1: Are FourSquare and Gowalla Just Shiny Objects?
HOME | ABOUT ME | MY COMPANY | @AARONSTROUT | QND PODCAST | 5 MINS OF ME | FLICKR Wednesday, June 23, 2010 Are FourSquare and Gowalla Just Shiny Objects? If you follow my Twitter stream or listen to my weekly podcast , youll know that the question of whether I think FourSquare and Gowalla are shiny objects is a loaded one. coming up with a Foursquare- or Gowalla-killer is interesting.
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| | DAVE FLEET
MARCH 17, 2011 SXSW 2011: Strong on Networking; Less on Content
Yes, there are lots of parties at SXSW, but the people who get the most out of the event are those who use those events as a springboard for smaller, more focused conversations with other people. think event organizers should consider whether bigger is always better, or whether they should cap the event size to prevent degradation of the event. Networking Mecca.
| | LAUREL PAPWORTH
APRIL 13, 2010 22 Twitter revenue streams – monetizing tweets
SMS other social networks are built on SMS revenues such as SMSFun. Twitter has probably done their dash with doing SMS deals by now. Or Foursquare style reward badges – most retweeted, most linked. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams. Two, how can Twitter make money?
| || | MOBILEGROOVE
JUNE 27, 2011 Surprise Highlights From MMA Forum NYC & 140 Characters Conference
First, my report on the MMA event, which offered the audience of 700+ attendees a mix of introductory content and advanced material. Coca-Cola displayed a vending machine that lets us pay using SMS – not money. What we’re seeing in a couple of use cases is that this increases purchasing frequency, a Coke executive told us. Foursquare hit a major milestone this week.
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TRENDS SPOTTING Mobile Trends and Augmented Reality: RWW Unconference
| SATURDAY, MAY 8, 2010
was structured in a unique unconference style, great for encouraging brainstorming and insights sharing. That can hold for any QR codes (or other markers) , location based solutions (take Foursquare
and add into it one more display layer) and of course more advanced sensory system which can also monitor and provide feedback. They will SMS
friends when they have a specific need, call from their mobile when their need is more obscure, or choose to call from a landline when they have a more general interest in learning whats new. standardization. MORE >>
MOBILEGROOVE Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media
| WEDNESDAY, FEBRUARY 2, 2011
Aisle411 , a privately held company providing what is calls “mobile retail navigation services and apps, didn’t attend the MMA event
. Think Foursquare
-like check-ins meets the total value shopping experience.). In practice, people search and the service also lets them map the results (in the store and using Aisle411’s interactive map), add the item found to the shopping list and share the search results with others via SMS
, email, Twitter or via an update to their Facebook page. “So marketing has to influence that moment, Joe said. Smart move. MORE >>
MASHABLE.COM First Look: Starbucks Digital Network Is Here
| WEDNESDAY, OCTOBER 20, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Apple Social media MARKETING Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events
Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Foursquare
users can check in via the web from Starbucks stores, and Zagat makes available full ratings for restaurants in the surrounding area for free. The New York Times has opened up access to its Reader 2.0 MORE >>
COLIN ALSHEIMER Behind the Scenes of the Ford Fiesta Movement
| TUESDAY, MARCH 2, 2010
By executing these challenges, teams are able to earn points (collected through event
interaction, and more). Two weeks ago, myself and Alyssa Gardina were selected from an application pool of over 1000 people to participate in the Ford Fiesta Movement program, representing the city of Dallas. ll explain the program in more detail if you’re interested, but if you’re short on time — over the next four months, we’ll be counting on participation from you to make this program a successful one. About the Fiesta Movement. About the Challenges. MORE >>
STAY N' ALIVE 7 Strategies I’m Pitching for Businesses to use Facebook Places
| MONDAY, SEPTEMBER 13, 2010
Let’s say you have an event
at a particular store – let’s say it’s a grand opening. Now you can have a physical location you can brand in preparation for your event
. Or perhaps you own a venue and you want to pitch events
to frequent visitors. and Events
). Or what if you’re managing an event
? One thing I really like about Places is that for each Place users check into you have a running tally of everyone that attended that event
or visited that store or location that felt the need to check in on Facebook. FourSquare
. MORE >>
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- Hindu Story on Mobile Marketing in India | Gauravonomics Blog For. GAURAVONOMICS | WEDNESDAY, AUGUST 25, 2010
- Is Game Mechanics Enough to Create Meaningful Social Games. GAURAVONOMICS | TUESDAY, JULY 13, 2010
- Getting Ready for LeWeb, Need Your Ideas ALMOST SAVVY | WEDNESDAY, NOVEMBER 11, 2009
- Unlocking the value of Foursquare « The Cube GEMMA WENT | THURSDAY, JANUARY 28, 2010
- Plurk vs. Twitter: Who You Got? CITIZEN MARKETER 2.1 | THURSDAY, SEPTEMBER 17, 2009
- Lifestreaming with Steve Rubel at BlogWorldExpo CITIZEN MARKETER 2.1 | THURSDAY, OCTOBER 15, 2009
- Quick-n-dirty Podcast Recap 28: The Powered Acquisition News CITIZEN MARKETER 2.1 | TUESDAY, JANUARY 19, 2010
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