The event was structured in a unique unconference style, great for encouraging brainstorming and insights sharing. That can hold for any QR codes (or other markers) , location based solutions (take Foursquare and add into it one more display layer) and of course more advanced sensory system which can also monitor and provide feedback. They will SMS friends when they have a specific need, call from their mobile when their need is more obscure, or choose to call from a landline when they have a more general interest in learning whats new. standardization. MORE >>

Aisle411 , a privately held company providing what is calls “mobile retail navigation&# services and apps, didn’t attend the MMA event. Think Foursquare-like check-ins meets the total value shopping experience.). In practice, people search and the service also lets them map the results (in the store and using Aisle411’s interactive map), add the item found to the shopping list and share the search results with others via SMS, email, Twitter or via an update to their Facebook page. “So marketing has to influence that moment,&# Joe said. Smart move. MORE >>

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Apple Social media MARKETING Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Foursquare users can check in via the web from Starbucks stores, and Zagat makes available full ratings for restaurants in the surrounding area for free. The New York Times has opened up access to its Reader 2.0 MORE >>

By executing these challenges, teams are able to earn points (collected through event RSVPs, Foursquare check-ins, SMS interaction, and more). Two weeks ago, myself and Alyssa Gardina were selected from an application pool of over 1000 people to participate in the Ford Fiesta Movement program, representing the city of Dallas. ll explain the program in more detail if you’re interested, but if you’re short on time — over the next four months, we’ll be counting on participation from you to make this program a successful one. About the Fiesta Movement. About the Challenges. MORE >>

Let’s say you have an event at a particular store – let’s say it’s a grand opening. Now you can have a physical location you can brand in preparation for your event. Or perhaps you own a venue and you want to pitch events to frequent visitors. and Events). Or what if you’re managing an event? One thing I really like about Places is that for each Place users check into you have a running tally of everyone that attended that event or visited that store or location that felt the need to check in on Facebook. FourSquare. MORE >>