Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment.

Social Media 230

Social Media SM2 Energy Microblogging 230

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. mentality there.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. This post echoes that sentiment and provides specific social networks that you should establish your presence on. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. And featured it in a big presentation I did at an event here, too — so, trying to give back! It’s an excellent book — thank you for writing it.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JULY 8, 2008

It’s like going to an open bar event, the newcomer will ask people to buy them drinks. I want to see the basics — Facebook, LinkedIn, Digg, StumbleUpon, Flickr, YouTube, a Blog, Twitter (Basic) Two — Big Picture How does social media work with other current strategic tactics (SEO, Branding, Advertising).

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Did you notice how many people I thanked via Twitter for their feedback (most of which echoed my sentiments exactly)? Not saying some people abjectly ignore your preferences for event ‘spam’ — but most people probably just aren’t aware of how to configure that functionality (on FB, MS, etc). You really think so?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279