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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic.

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Peter is also the founder of Gizmodo, Joystiq, hackaday, and Engadget Mobile. Others are people I’ve simply met over the years at conferences and events.