Convince & Convert

MARCH 28, 2012

Something like what TopGuest is doing for hotel guests – rewarding customers when they check in to properties – or how Virgin America’s Elevate program rewards their customers with miles by checking in when they arrive at the airport. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

Something like what TopGuest is doing for hotel guests – rewarding customers when they check in to properties – or how Virgin America’s Elevate program rewards their customers with miles by checking in when they arrive at the airport. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 28, 2010

But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. link] Social Media Myths and Reality » The Buzz Bin [.]

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150