Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Check ( Facebook Lite ).

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Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. What great examples of businesses doing this well do you have? Go for it in the comments.

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Foursquare Analysis Consultant Mobile 152

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). And that example is just scratching the surface. Why would Starbucks need their own digital network?

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Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable. Try to figure out what your Facebook fan page’s impact is on your number of Twitter followers, for example.

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CoTweet CoTweet Analysis Consultant 117

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13. by Kuno Creative.

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Social Media Tools Strategy Tips 202

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Social media is just that, social. We would never go to a social event and only talk work. Isn’t that what social is all about?

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Social Media Strategy Consultant Social CRM 155

Convince & Convert

JUNE 23, 2010

Micro-tasks are a great example of this. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. link] Thanks for using Ford as a positive example. Some, like Ford for example, are further ahead with their thinking than others. How's this?

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Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Example: How many customers love iPhone applications?

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Social Media Strategy Mobile Consultant 120