Sherrilynne Starkie

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Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Site owners can learn more about how to choose their preferred icon for organic listings here.

Mobile 150
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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Getting stories published on other sites delivers those important links back that also improve site ranking. Why not make the most of that investment by repurposing it?

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Targeting Ottawa’s boomers

Sherrilynne Starkie

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. But, communicating with zoomers can be complex.

Travel 295
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Search Engine Optimization Organic search is the main driver of web traffic and building domain authority will push your site to Google Page One. Analysis Turns data into actionable insight.

Skills 334