Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A few things: I believe the problems in this space are not just smart Engineering problems.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s As you may know already, blogging is a quantity game.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Register your site with all the top search engines. chrisbrogan.com. Newsletters.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. SENTIMENT BASED ANALYTICS. I looked at dozens of dashboards, and reams of reports. FREE MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275