Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Social Media paid search paid social advertising PPC'

Paid Search 70

Paid Search Campaign Journal Advertising 70

Small Business Mavericks

OCTOBER 31, 2014

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox.

Tools 129

Tools Paid Search Automotive Small Business 129

Small Business Mavericks

APRIL 5, 2012

So much so, I wonder if a more advanced Facebook search engine would have much of an impact. Facebook users generally use that search facility to find data within Facebook, not so much as a general internet search engine. The bottom line is simple – people are very comfortable using both.

Google 101

Google Yahoo Paid Search Engineering 101

Small Business Mavericks

DECEMBER 20, 2013

If you know what social media and paid advertising campaigns you have run targeting those entry pages, then you can ascertain whether that traffic is from those efforts or from organic search. Also, you can set up a separate landing page for social media and paid search while keeping your primary landing page for organic search only.

Metrics 101

Metrics Paid Search Small Business Organization 101

Small Business Mavericks

JUNE 2, 2014

Moral: Paid Search and Organic Search require strategy and management by someone who knows what they are doing with a proven track record of non-spammy tactics. eBay created a major AdWords campaign that was by all accounts completely spammy. Bottom line — what’s a small business owner to do?

Adwords 93

Adwords Paid Search Small Business Google 93

Small Business Mavericks

FEBRUARY 24, 2012

My website is optimized for search and we receive good traffic from search engines. The same could be said for paid search – you could be getting a lot of clicks, yet your analytics suggests that visitors don’t like your website. I’m not, those numbers don’t tell the whole story.

Analytics 101

Analytics Paid Search Engineering Consultant 101

Small Business Mavericks

MARCH 17, 2015

Joe Putnam said something interesting on Search Engine Journal in 5 Lessons From Expertly Designed PPC Landing Pages : …make sure you don’t send visitors to your homepage, which may be the biggest advertising faux pas a lot of businesses make when it comes to PPC landing pages. It’s a very common mistake you don’t want to make.

Paid Search 70

Paid Search Journal Small Business Campaign 70