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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 124
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Create bare-bones lead nurturing emails.

Content 124
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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn. What new features should you get familiar with?

LinkedIn 189
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Fetching Friday – Resources Mashup & Kitten Meets Hedgehog

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Search Engines / SEO. On-Page SEO: Past, Present & Future – Is your on-page SEO up to par? The Resources Mashup. Blogging / Content. Business / Career.

Mashup 126
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

The insightful Ardath Albee picks up on the theme of the post above, noting that while B2B marketers expend great efforts on SEO and social media marketing to attract visitors to the websites, research shows that their websites are then often “ignoring the very audience they worked so hard to attract.”

B2B 190
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. Using Social Buttons to Enhance Search Engine Optimization by Practical eCommerce. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. 10 Tips for Pinterest Search Engine Optimization by ClickZ. Search and Social.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), SEO: Strategy. SEO: Information. In honor of my birthday, I now have 300 posts to share. Leveraging Other Social Media Sites.

Marketing 279