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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible.

eBook 141
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible.

eBook 78
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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. What’s your social media policy?

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Your 2011 Digital Marketing Reboot

Twist Image

We can't just talk about world-class websites and getting found on the search engines anymore. Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc. says, "don't write cheques with Social Media that your websites can't cash." Does it have a RSS feed? Are you findable?

Hitwise 111
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The Art And Innovation Of Listening

Twist Image

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Social 2011. It's big business and these services are pulling in the big bucks.

Radian6 102
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Sharing Is Caring (And Selling)

Twist Image

What makes media a social media? If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Scaling your social media efforts back is the best way to scale them for true growth.

Wiki 102
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Everyone’s a curator now…

The Way of the Web

Instead, I realised I was automatically doing it becuase I knew at some point I’d have the time to make those images public, and I wanted to be able to hopefully provide the correct and relevant information for anyone seeing them, as well as potentially feeding my ego by making them more discoverable.