Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 19, 2024

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends. What is AI automation?

Strategy 100

Strategy Sentiment Patterns Marketing 100

Sprout Social

JANUARY 30, 2023

According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023. Here are four brands embedding social into their customer-centric strategy–and takeaways for how you can do it yourself. Post about it on social and let the data roll in.

Examples 110

Examples Brands How To Aggregator 110

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. From: Business from the buzz: Social Chain looks beyond trending ). Gartner has outlined artificial intelligence as its number one strategic technology trend of 2017.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly.

Social CRM 147

Social CRM Twitter B2B CoTweet 147