Sat.Nov 09, 2013

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What is Rob Ford’s media strategy?

Sherrilynne Starkie

'Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Even better…do so with your loving and supportive spouse by your side. It’s a script we’ve seen played out time and time again with fallen celebrities and politicians who wish to regain their public reputations.

Strategy 373
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Six Links Worthy Of Your Attention #177

Twist Image

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

Vimeo 83
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Improvements to Google+

Sherrilynne Starkie

'Google recently announced improvements to Google+ Hangouts and photos. The changes are designed to take some of the work out of messaging, video calling and photo editing. The biggest improvement is the addition of the full screen across both mobile and desktop devices, and the webcam lighting is automatically enhanced which really improves the whole calling experience.

Google 292
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Social Circles – Use Social Media to Build a Touchpoint Corral

Convince & Convert

'There are very few sure things in social and email marketing… The open rate for email is 25% on average. The reach of a Facebook post (without paying to promote it) is approximately 5% – 15%. The reach of a tweet is almost impossible to determine. If you buy promoted tweets, you’ll receive impressions data but not reach data. How many of your customers see what you post to Instagram or Pinterest?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.