Sat.Aug 20, 2011

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HOW TO: Properly Use Badges to Engage Customers

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. However, social media badges are often maligned as boring or weak. Interesante, sí, oh sí.

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What Social Media Is Not

Social Media Network Marketing

We know Social Media is all about Conversation. If Conversations are taken care of properly and given good direction then over a period of time they become great Engagement avenues for your Customers with your Brand / Business. Here in this Post I will talk about what Social Media is not. Below is a quick list of what Social Media is not as far as Business and Branding goes: Social Media is not a broadcast platform for sales. With great conversations and engagement you will be able to develop loyalty and Customer connect. This will eventually lead to sales. People understand.

Content vs. Community: How Online Publishers Can Nurture Both

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? Follow Jordan on Twitter at @jkretch. The last five years of web innovation heralded a frenzy of shiny new products that provided people with fresh ways to interact. In theory, other potential readers will find it. Used it?

Why Earned Media Matter: the End of Media Management as We Know It


In a society, ruled by perception and the influence of “authority” and “reputation” (not to be confused with “earned reputation”), the messenger unfortunately is still often more important than the message. Each year, loads of money are spent to train and assist execs, managers and politicians in expressing their viewpoints in crisis communication situations, interactions [.]. Blog Blogging Opinion PR earned media media management reputation

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

5 Reasons To Start E-Mail Marketing Today

Small Business Mavericks

E-mail marketing , after twenty years and counting, is still one of the most powerful and effective means of marketing a small business online. Here are 5 reasons you should be using e-mail for marketing in 2011 and 2012. Everyone is using e-mail – Just about everyone has an e-mail address today. Even people who may not be using e-mail have considered it. But if you started sending out frequent e-mail blasts, you’d hit at least 90% of your target market right where they spend the majority of their reading time. You have their permission - And that brings me to my next point.

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Six Links Worthy Of Your Attention #61

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Stanford's design school is hot. Increasingly, a company's success comes from how it engages with customers across many fronts. Design is a huge competitive advantage. But thinking like a designer isn't easy. Here's a look inside Stanford's Imagination Dunk Tank." " (Alistair for Hugh). Building A Burning Man Theme Camp - John Clarke Mills. I'm going with a camp that makes the experience vastly better than going it alone. " (Alistair for Mitch). iPad ?

How to Be A Better Person

Engaging Brand

There is one tip that Dad gave me when I was younger which I always try and live by.some days better than others I hasten to add! But Dad used to say your job as a human being was. Discover who the other person is.and discover their possibilities, then help them achieve it". As a parent, as a friend, as a leader, as a manager.I think it is a wonderful philosophy. Image courtesty of Suga-Lumps.

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Don’t Let Your Blog Get Caught with its Pants Down


This guest post is by Joseph of Blog Tweaks. know a guy who went on a backpacking trip in Ghana. One leg of his trip stood out—a five hour bus ride from Kumasi to Cape Coast. This particular ride started at 4:30 a.m. Yes, that’s crazy early, but it wasn’t the worst part of the trip. The worst part was the rolling bowel cramps that started from mile one and wouldn’t go away. They came back every ten minutes. One minute on, nine minutes off. He could think of only one thing—this bus had to stop. But where? Looking out the window, all he saw were the pale outlines of mud huts and thatched roofs.