Sat.Aug 20, 2011

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HOW TO: Properly Use Badges to Engage Customers

mashable.com

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. However, social media badges are often maligned as boring or weak. Interesante, sí, oh sí.

Badge 62

What Social Media Is Not

Social Media Network Marketing

We know Social Media is all about Conversation. If Conversations are taken care of properly and given good direction then over a period of time they become great Engagement avenues for your Customers with your Brand / Business. Here in this Post I will talk about what Social Media is not. Below is a quick list of what Social Media is not as far as Business and Branding goes: Social Media is not a broadcast platform for sales. With great conversations and engagement you will be able to develop loyalty and Customer connect. This will eventually lead to sales. People understand.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? Follow Jordan on Twitter at @jkretch. The last five years of web innovation heralded a frenzy of shiny new products that provided people with fresh ways to interact. In theory, other potential readers will find it. Used it?

Why Earned Media Matter: the End of Media Management as We Know It

Conversionation

In a society, ruled by perception and the influence of “authority” and “reputation” (not to be confused with “earned reputation”), the messenger unfortunately is still often more important than the message. Each year, loads of money are spent to train and assist execs, managers and politicians in expressing their viewpoints in crisis communication situations, interactions [.]. Blog Blogging Opinion PR earned media media management reputation

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Don’t Let Your Blog Get Caught with its Pants Down

ProBlogger

This guest post is by Joseph of Blog Tweaks. know a guy who went on a backpacking trip in Ghana. One leg of his trip stood out—a five hour bus ride from Kumasi to Cape Coast. This particular ride started at 4:30 a.m. Yes, that’s crazy early, but it wasn’t the worst part of the trip. The worst part was the rolling bowel cramps that started from mile one and wouldn’t go away. They came back every ten minutes. One minute on, nine minutes off. He could think of only one thing—this bus had to stop. But where? Looking out the window, all he saw were the pale outlines of mud huts and thatched roofs.