How to Approach Campaign Construction
Jon Loomer
MARCH 9, 2024
Here’s how to approach campaign construction in 2024… Things have changed , but people still approach this like it’s 2017. How Meta determines who sees your ads and optimizes for delivery has changed since then, and you should change, too. Otherwise, that old approach can be counterproductive and hurt your results. 1. Limit the number of active campaigns.
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