Meta Ads Lookalike Audiences: A Complete Guide
Jon Loomer
AUGUST 6, 2023
If you’re looking to reach a cold audience of people who are likely to act on your Meta ads, a good place to start is with a lookalike audience. Sure, you could experiment with interests and behaviors, but that’s always a bit of a guess. The nice thing about lookalike audiences is that they are modeled after people who may be your current customers.
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