Twist Image

AUGUST 8, 2015

How do the best brands connect with their consumers? This has been the question that has kept me motivated to be in this industry for over twenty years. All of my work (as diverse as it has been) has been centered around this question. Last month, I was invited to Dublin, Ireland by Google to give the opening keynote address for their Retail@Google event.

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Proactive Report

AUGUST 8, 2015

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. It is a numbers game. That’s what gets the attention of the C-suite. How much went in, what did you achieve and what did we get in return?

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Skills Tools Statistics Newsletter 63

Twist Image

AUGUST 8, 2015

Have you read the book Sapiens - A Brief History Of Humankind ? It's a huge "wow!" moment. Promise. Homo Sapiens rule the planet, right? How did that happen? According to author Prof. Yuval Noah Harari we were nothing more than insignificant apes in a corner of Africa a mere seventy thousand years ago. So, what happened? Don't worry, you don't have to read the book, if you've got enough on your plate (but, you should).

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Twist Image

AUGUST 8, 2015

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

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Twist Image

AUGUST 8, 2015

"You have a podcast about bass players?". We live in a world where content is everywhere. and it's 24-hours a day. It's easy to miss. As a content producer, it's hard to manage. On one hand, I was extremely excited to announce the news that Twist Image had been acquired by WPP in May of last year. I was equally thrilled to let the world know that Twist Image was changing it's name to Mirum and becoming a founding partner on this newly-established global digital marketing agency.

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