Number of Ad Sets Per Campaign
Jon Loomer
JANUARY 7, 2024
How many ad sets should you use per campaign? This is a question that comes up a lot, and the answer depends on two things that are often tied together: Optimization Overlap Understand that this is something that has changed in the past few years because of targeting expansion and Advantage+ Audience. Auction Overlap is when you have more than one ad set targeting similar audiences that attempt to enter the same auction.
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