We Can Learn from Advantage+ Shopping
Jon Loomer
FEBRUARY 25, 2024
This is your blinking red light… This is something I’ve been trying to get through to Meta advertisers for a while now, but many are too stubborn to listen. I know that you value your targeting inputs. They give us a sense of control — a lever that we can pull to show that we made an impact on the results. It doesn’t mean they don’t matter at all, but many put way too much value on this step.
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