Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. Many consultants over look this, and worry about what to say and how to say it.

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Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. population: [link] (via @prsarahevans) [link] Joseph Ruiz Great stuff.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama.

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Convince & Convert

JULY 28, 2010

How to know when it's time to toss that watch. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? You're in the watching fixing business? Painting business?

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Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 25, 2010

Allow Your Customers to Express Themselves The company also devotes a lot of website real estate (and effort) to encouraging their fans to share their enthusiasm for everything geek. link] TrefDesigns Do You Know Your Customers Enough to be a Social Media Hit? link] [link] Jeff Doan Being social and interacting isn't enough.

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Convince & Convert

JUNE 11, 2010

link] Alex Hall [link] – It's Time for Real-Time Lisa Exciting news for you and the rest of us trying to figure out how to adapt and thrive in this ever-evolving environment where filters are few, noise levels are high and true understanding is still the missing link. But I believe the real epidemic is Instant Gratification.

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