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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

I think one key information you should have included in your summary is that only “5% of internet users followed or become a fan of a government agency or official on a social networking site&#. Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0

Gov 2.0 126
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Keeping Gov 2.0 Fresh

Social Media Strategery

Even though we’re not a social network, I get lot of feedback on the sense of community it brings to the open gov, Gov 2.0 Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” The Whole. :

Gov 2.0 89
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Social Media and IT Security: Adversaries or Partners?

Social Media Strategery

Mon, Aug 10, 2009 Best Practices Well, it’s been an interesting couple of weeks in the world of social media and IT security. Joshua Salmons stated it best in a recent blog post – “If the president left his travel agenda scheduling up to the Secret Service, he’d never leave the White House bunker (”Safer” is easier.).

Gov 2.0 86
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At the Gov 2.0 Expo – Who's Making You Successful?

Social Media Strategery

Who are the people back at the office making sure the social networks are growing? Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” Who are the people behind these leaders? Barcode Software Gov 2.0

Gov 2.0 91
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

How much, if any, outreach do you do on other blogs/social networks? Having the Blogger team speak on our behalf has made our mission a bit easier and more understanding to the traveling public. Having the Blogger team speak on our behalf has made our mission a bit easier and more understanding to the traveling public.

Blogger 81