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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand. Google search results page will list these negative sites if these sites have gained momentum and are optimized for relevant search terms/keywords. Include negative keywords.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Even having two pages on the same site with duplicate content will get your site penalized. Before getting started, run Xenu Link Sleuth to check for broken links on the site, and fix them.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. Blog RSS feeds. Podcast feed.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. Blog RSS feeds. Podcast feed.

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How to Promote Your Business, Blog or Website on Twitter

Kikolani

You don’t want people to see nothing but links to your site, advertisements, etc. If an answer comes back to you that can be solved by a page or article on your site, now is the time to share it! Twitter Directories. Don’t forget about Twitter directories. Not comfortable sharing a link right away?

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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World

ProBlogger

In February of 2011, Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content. paid links (with the exception of those from directories). Submit your blog to blog directories. Google’s Panda update. Don’t have time to submit to them all?

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Should We Continue To Trust Google? | Small Business Mavericks

Small Business Mavericks

Article directories? And for the record, EzineArticles was not the only article directory affected by this algorithm change. Here are others: HubPages Buzzle Associated Content Articles Base Find Articles These are all sites that can be referred to as “article directories&# under the traditional definition of article directory.