Waxing UnLyrical

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Below are tips on how to build a network (and then maintain it!) Find directories ( alltop.com , technorati ). Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper. Gatekeepers are the ones who control what is published on their site. Find Gatekeepers with Similar Interests .

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Why I’m Not Renewing My PRWeek Subscription

Waxing UnLyrical

The annual PRWeek Contact directory, the ultimate resource for finding the perfect agency, in-house PR contact, or services provider. Side note: I’ve often been asked how to get on that list, and my answer is always the same: apply. Daily Breakfast Briefing, delivered via e-mail each weekday morning. 12 monthly issues in print.

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Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. Whoa, Nelly.

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5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

Waxing UnLyrical

Curate GIFs from directories like GIPHY, GIF bin and apps like DrumUp. A good rule in writing is to show, not tell, and this format works beautifully on how-to, tips and tactics posts. You simply need to know where to find visuals to curate and how to use them on your posts, and you are now equipped with that knowledge.

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