Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JUNE 24, 2010

I divinity see some comparison between infomercials and social media, but more on the experience side. Maybe sampling and demos on location will fit better. link] BJ-Global Group Thanks for explaining some benefits of using television advertising. Just like nateriggs says, infomercials have a bit of ‘negative’ vibe.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

AUGUST 19, 2010

DM me and I'll get you a demo. Sound off in the comments, and maybe we’ll put together another post with great examples. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into. TomMartin [link] jaybaer You'll like Compendium.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

link] Neil Tortorella Social Media Monitoring Tools – How to Pick The Right One [link] [link] Carrie Morgan I came across another tool recently that looks like a fantastic resource to monitor social media conversations for your brand – Viral Heat. per month) and the demo looks fantastic.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. I love Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124