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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Facebook connect – This is a suite of customizable applications for polls, surveys, contact forms and a promotion builder for building applications such as contests on Facebook. Price: From $49 to $349 per month.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.), Also interesting is the “digital nomad&# trend – increasingly mobile computing, from laptops to cell phones and beyond.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. I love the idea of having customers post photographs of them interacting with products and having casual surveys or quizzes to increase involvement. That’s how Ben & Jerry’s is doing it.

Facebook 279
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. 80% of Twitter use is on mobile devices.

Research 191