Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Viper Chill

APRIL 26, 2010

Twitter is the one social network where you can really be someone’s “friend”, as cheesy and rainbow-filled as that sounds. Forums Message boards are really the first internet form of social media, after IRC. We think we’re being overwhelmed by social networking sites.

Social Media 80

Social Media Strategy Digg Forums 80

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Good stuff.

Social Media 150

Social Media Strategy Influencer Social CRM 150