Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. they shout. “It’s a bastardization!

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 125

Twitter Metrics Social CRM Consultant 125