Convince & Convert

FEBRUARY 19, 2016

We’ll analyze all those people and tell you who’s most influential and give you a bunch of segmentation and important data around that. If somebody is only followed by two people, they’re likely to be at the bottom of that 100-person data set. Marshall: Exactly. Little Bird is great for ad targeting. Marshall: Great.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. link] Bridget Gast Why variable data is so popular today.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

The scalability of getting it going and the ability within an organization to make use of the new data stream. link] Clinton Bonner Thanks Marc, I think there is a long way to go still too, and that involves the ability to deliver relevance to the end user by making the crowdsourced data actionable like never before.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. link] [link] davinabrewer Jay, thanks for the worksheet, great tool. RT @AmberCadabra: RT @jaybaer: How to Add Strategic Thinking to Your Content Creation.

Social Media 128

Social Media Strategy Report Buy 128