Janet Fouts
OCTOBER 25, 2010
The easy answer is something like “your metrics will show you&# or “you’ll be the most popular man in the universe&#. Of course it’s not rally that simple and that leads to the inevitable and important metrics discussion. Notice that when you look at a larger data set the influencers will be different.
Bill Hartzer
MAY 26, 2010
From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. This information can be used to improve products and increase profits.
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Convince & Convert
SEPTEMBER 21, 2010
Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).
Webbiquity SMM
JANUARY 19, 2012
Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days).
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. They offer 2 products: Heartbeat and MAP.
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