Bill Hartzer

MAY 26, 2010

TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. One of the best features within the Sentiment Metrics system is the ability to respond to comments, questions, and remarks directly from the system.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

APRIL 1, 2011

Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. For a really entertaining angle, ask the same question, but focus on the people at each company this time. Brandimensions Folded into its BrandProtect sibling in early 2009. It's now known as Dow Jones Insight.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Webbiquity SMM

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Answers, comments posted on your blog, etc. Anything that measures social interaction.

SM2 187

SM2 Alterian Vocus Social Media 187

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? A few thoughts for discussion: Radian6 just took a big step toward solidifying its position as the standard.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Diva Marketing Blog

FEBRUARY 23, 2009

Toby/Diva Marketing : What do you say to those people who question the credibility of consumer generated information/data ?   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. Joel Rubinson : Marketing decision making is inherently risky business. 

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

Cymfony – Cymfony’s dashboard is called Maestro, which is their platform to visualize the data they collect across traditional media, social media and some other proprietary sources. They “don’t talk sentiment” they are “applying social strategically to business objectives”. They struck me as a very small but very custom shop.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275