Bill Hartzer

DECEMBER 27, 2010

The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. Reports are provided in PDF, Adobe Acrobat, format. Well, almost. And, before downloading, you must agree to their terms.

Research 113

Research Report Cymfony Social Media 113

Dave Fleet

JULY 5, 2010

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. I’m looking forward to more information on this move soon, and to monitoring further activity in this space over coming months. Update: Sysomos has confirmed the acquisition.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Bill Hartzer

MAY 26, 2010

TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. This information can be used to improve products and increase profits. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.).

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

FEBRUARY 9, 2011

I looked at dozens of dashboards, and reams of reports. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are squarely in the listening and monitoring space with a new overlay (this year) of some professional services to produce reports.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275