What’s the appeal of BeReal? Deciphering social media authenticity
Sprout Social
AUGUST 16, 2022
If reality can be curated, is anything actually real? These posts are engaging for the viewer but seem to be equally cathartic for the poster. Instead of a post time, it shows how long you took to respond to the notification. You could argue that the concept of reality has lost all meaning. That’s the question behind BeReal.
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