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This Week in Social Media - 3/19/2013

Social Media Marketing

Creating and curating "spreadable" content is a more effective long-term strategy than trying to think "viral." The Pew Research Center has released its report Teens and Technology 2013. Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. This report by IDC states that 80% of the marketing content goes untouched and unnoticed, even though most of it has been created for sales enablement.

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The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

The Facebook Ads Manager reporting table might look intimidating at first glance but don’t let that scare you. The reporting table is quite easy to use once you get a sense of what can it do. To get you started, here are some of the things you can do with the reporting table: Toggle between ad campaigns, ad sets, and ads.

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