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A Double Dose of #measurePR

Waxing UnLyrical

Some of his nuggets: On explaining “confidence interval&# or “margin of error&# (terms we see often, and sometimes get wrong), Steve said it’s “the plus-or-minus figure reported in newspaper opinion poll results.&# This time around, he elaborated, explaining that online samples can be biased.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. Use them as a pulse check, but not gospel.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. You can’t pay student loan bills with free samples.

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5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog

ProBlogger

Back in 2005, Jakob Nielsen reported that in a survey of web design problems, bad fonts got nearly twice as many votes as the next contender—with two-thirds of voters complaining about small font sizes. Font size—16px minimum At the very top of the the pile of legibility problems is font size. Sadly, nothing has changed since then.

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This Week in Social Media - 3/19/2013

Social Media Marketing

The Pew Research Center has released its report Teens and Technology 2013. Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. The future of business is shared experiences.

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6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Researchers rated a sample of tweets and assigned a category to each. Give the people what they want.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. This report by IDC states that 80% of the marketing content goes untouched and unnoticed, even though most of it has been created for sales enablement.

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