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Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

A group called Open Food is collaborating on an open source API to share data about food. The other side of the supply chain is becoming more connected to realtime data feeds, too. The company recently announced a new partnership that would connect its data not only to restaurants, but also to home cooks.

API 178
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Donations as Revenue: Social Media Business Podcast

Laurel Papworth

The Age of Stupid – you can delve into their crowdsource fundraising here on their site. The first part of the series on social media revenue is dedicated to showing case studies referring to the chart above. Still it’s a no-brainer that Fundable or similar will have or already have a Twitter addon service.

Joomla 79
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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Case studies and best practices. Crowdsourcing: How Business and Nonprofits Tap into the Wisdom of Crowds. case studies. crowdsourcing.

Web 2.0 100
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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

“Betabrand is perfect because we have such an open, experimental approach to branding,” says Lindland. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. Your Brand is a Platform.

Brands 192
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The three skillsets of highly effective marketers

The Way of the Web

Don’t Make Me Think: A Common Sense Approach to Web Usability (2nd Edition). ), and studying what photographers, artists and designers do when I get the chance to work directly with them. What methods are available for crowdsourcing and crowdfunding? 37Signals ), reading great books on design (e.g

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In the freewheeling, egalitarian, crowdsourced world of the internet we are accustomed to, and actually feel entitled to get music, art and books for free. The person who tweeted at me last week about this was especially into open source for her own reasons, so all of the sudden, this meant that I should have given her a freebie.

Products 267
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Inclusive Design for Social Media: Tips for Creating Accessible Channels

Hootsuite

Multiple studies have shown that people who watch videos with captions are more likely to remember the content. Community captions , which allowed accounts to crowdsource captions and translations, has been discontinued. The open-source tool is available for Windows, Mac, and Linux. Captions help with recall, too.