How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
Betabrand’s first exposure to hackathons came earlier this year, when a group of Las Vegas-based developers invited Lindland to host a hackathon. Another group came up with an ad campaign that featured missing sock ads that they posted around town at foot level. He agreed after they promised to build an app for him in exchange.
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