Direct Marketing Observations

JUNE 7, 2011

So all of the new crop of sites and services that measure these things, from Klout to Crimson Hexagon to Radian6 , rely heavily on Twitter, the Internet’s great easy button , as their most easily accessible source of unstructured social media data.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Radian6 – I originally started with a firm that I own here at Avaya. Crimson Hexagon – Has one of the nicest dashboards I saw. PAID MONITORING SERVICES. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275