Direct Marketing Observations

JUNE 7, 2011

So all of the new crop of sites and services that measure these things, from Klout to Crimson Hexagon to Radian6 , rely heavily on Twitter, the Internet’s great easy button , as their most easily accessible source of unstructured social media data.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Convince & Convert

MAY 20, 2012

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. What words are used in association with our brand? Where is this chatter occurring?” You need Social Listening Software (AKA Social Media Monitoring Software). Small businesses alternative: ViralHeat , SocialMention.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Jeff Esposito

JULY 9, 2012

Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. This is going to take some time to do, but is beneficial in the long-run as you will be able to gauge shifts in customer behavior as your social programs grow.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Buzz Marketing for Technology

FEBRUARY 9, 2011

Radian6 – I originally started with a firm that I own here at Avaya. They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. PAID MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275