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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They are very useful to monitor conversations online and deal with any issues (positive or negative) as they occur. Reputation Management. Your reputation is so important online because both bad and good news spread quite quickly. Crimson Hexagon. The same can be said for monitoring tools.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). Read All About It!

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Crimson Hexagon – Has one of the nicest dashboards I saw. ConsumerSphere – Another aggregator of aggregators with Crimson Hexagon, Sysomos, etc has “all those tools“ Retained at General Mills, UAL, J&J on specific engagements. They have a research department that produces reports, which come in various flavors.