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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They are very useful to monitor conversations online and deal with any issues (positive or negative) as they occur. Reputation Management. Your reputation is so important online because both bad and good news spread quite quickly. Crimson Hexagon. Data is aggregated and presented in a suitable form.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. ANALYTIC AGGREGATORS.