19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
Facebook and Twitter, for example, typically have lower engagement rates (e.g., Use a URL shortener to make it trackable. Whether you choose to advertise on Facebook, Instagram, Twitter, or Linkedin, don’t focus on your total spend. Cost Per Thousand Impressions (CPM). 3% to 6%). In other words, it kept its promise.
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