agora pulse

OCTOBER 19, 2017

Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. This process can help you decide which channel and which campaign is getting the best ROI and therefore which one you should spend more on next time.

Social Media 133

Social Media CPI URL Social Media Management 133

Laurel Papworth

JULY 11, 2012

If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. Uhoh Deane Priest told 300 franchisees to “blame the carbon tax” while hiking bread prices. They are now facing up to a $1 million dollar fine. (

Social Media 94

Social Media CPI Price Retail 94

Lucy Hall

AUGUST 23, 2015

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. The biggest tip I can give you here is to set a budget and work out what ROI you would need to make it work. Make sure you create a catchy and clickable title to get people to click.

CPI 60

CPI Facebook CPC Case Study 60

Convince & Convert

OCTOBER 21, 2015

It is an ongoing effort that produces better ROI than any other app marketing effort. Finally, remember that the proven methods for how to promote your app have evolved past simply running cost per install (CPI) campaigns. Now for the positive: The solution you’re being offered has and will continue to get the job done.

CPI 60

CPI Apple Mobile Conversation 60